Today, the Creative Director of IF Isobar, Liew Sanyen had a nice sharing about creative effectiveness.
Things I learnt:
Creativity 4 survival tips:
1. Seek your voice
-Be disruptive
-Be creative
-Make a statement
-Be 'me'
2. Embrace uncertainty
-Get out of comfort zone
3. Go for quantity
-More ideas = better
4. Break the rules
-understand and break rules
-don't create imaginary rules
4 tips to stay strategic:
1. Be empathetic
-think like consumer
-think like client
2. Uniting data and creativity
-planner > creative strategist < creative director
numbers > unite data and creativity < craft
3. Live the media
-Bought, Owned, Earned media
4. Be simple
-Elevator pitch
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