Sanyen's Sharing on Creative Effectiveness

Today, the Creative Director of IF Isobar, Liew Sanyen had a nice sharing about creative effectiveness.

Things I learnt:
Creativity 4 survival tips:
1. Seek your voice
-Be disruptive
-Be creative
-Make a statement
-Be 'me'
2. Embrace uncertainty
-Get out of comfort zone
3. Go for quantity
-More ideas = better
4. Break the rules
-understand and break rules
-don't create imaginary rules

4 tips to stay strategic:
1. Be empathetic
-think like consumer
-think like client
2. Uniting data and creativity
-planner > creative strategist < creative director
numbers > unite data and creativity < craft
3. Live the media
-Bought, Owned, Earned media
4. Be simple
-Elevator pitch

Refined Mood Board & Interface

Below is the scanned pages in my sketchbook on the new interface design and the new mood board. This time it follows a fresher feel, more simplistic and less traditional. The interface buttons are not graphical but is typographical approach because it is a video-based application, therefore using graphical buttons will upset the balance of text and images, and end up confusing the user. I used leaves as the main subject because Justlife is a company that is very close to nature, and their logo has a leaf on it, so it makes sense to use leaves too.

Sketches on Interface:

Mood Board:Interaction Flowchart (updated):

Consultation with Sweii for Details in Idea

I discussed with Sweii on the PayPal system and the benefits of M-commerce. Attached below is the scanned page in my sketchbook, interaction flowchart and mood board. I showed Sweii my Gantt chart, interaction flowchart and mood board. Mood board was not satisfactory and needs a fresher look. Interaction flowchart was alright. The comments on M-commerce was that local users have not fully utilize mobile commerce because smart phone usage is not fully penetrated yet, so may still need a web-based online store.

Consultation with Sweii for Refined Idea

After discussion, both Sweii and I agreed that using I-Phone application is the better choice compared with website. It is possible to expand the usage into an online shopping experience too.
Sweii noted an important feature in my idea, which is the video tagging feature so users can search related videos, like in Youtube. I am sure to include that in.

Her comments on last week's presentation is that I was rushing, did not ask questions, passive, and did not present all ideas. She also said that I frequently used the word "roughly", which is a bad habit. She did ask if I was rushing for any events that evening, and I explained my reasons, which she accepted. But she advised me to not assume things and unless requested by clients, I must present everything I have. I will heed her advice, and next time, I'm not going to rush through my presentation. Slow and steady is the wisest choice.

Refine Idea

Below is the chosen idea based on the clients' comments and my thorough thinking, which is the video idea. It will be a video-based website or application that shows customers' lifestyle with justlife products, something like a video testimonial. By referencing to Astro AEC's 老字号 program (a TV program that shows old traditional local brands or products that we, Malaysians have been using until now), hopefully these videos can create emotional attachment to the brand, achieving the effects of emotional marketing.

Initial Idea Presentation to Clients

The clients like the video idea.
Basically today is just showing the ideas I had and explaining to them.
But I had been rushing through the ideas because I was one of the last people to present and I was going to be late for family matters (the time I present was around 6pm already)
I think that was bad for this session because I have a lot to show but was speeding like a racing car, and another concern was that other classmates have almost similar ideas so I skipped through those similar ideas and focused more on the video idea.

Consultation with Sweii

The progress is good, and the important part is to understand my ideas well, then present to the clients next week for the initial idea presentation.