Pitch Presentation

Today is the day!
I think I had presented quite well, and the clients gave some good feedback too.
Example:
Can add in Facebook share to spread the videos better

What needs to be improved in my opinion:
1) I tend to stutter when pronouncing long words like environmental and revolutionary
2) Stand in better position to have better access to the mouse or laptop, and don't block the screen
3) I cut off one of the client's speech, even if she did not said anything bad about it. But... I SHOULD NEVER DO THAT AGAIN!
4) Don't be so nervous before presenting/during waiting. Don't create unnecessary fear within.

Now just have to wait til next week and see Sweii's comments =)

Preparation for Pitch Presentation

Done the presentation slides and more research to back up my points.
Read a few articles on emotional marketing, effectiveness of video testimonials and a few videos on selling ideas.
http://www.marketingscoop.com/emotional-marketing.htm
http://bigthink.com/ideas/26358
http://biznik.com/articles/video-testimonials-let-your-customers-do-the-talking
http://www.youtube.com/watch?v=2-ntLGOyHw4
http://www.youtube.com/watch?v=XHtUcTc7zwU&feature=relmfu

Here are the important points in my presentation:
1)State problems and give solution - my solution
2)Main purpose is for education and not replacing store assistants
-educate on products, environment issues and organic lifestyle through video testimonials and documentaries
3) Emotional marketing
-make customers fall in love with Justlife
4) Information is now accessible
-no longer need to memorize all product info, just access the application and all info stored there
-start conversation with customers through these videos, because they have the same access to information like store assistants
5) Customers stay in store longer
-longer in-store time = higher chances of purchasing products
-customers don't just go there to shop, they can now watch videos
-able to have more chances to build bonds between store assistants and customer

The other stuffs like video storyboard, investment calculation, interface designs and full presentation slides can be found in the CD documentation.

Reminder for Presentation

1. Keep it short
2. Make slides highly visual
3. One key point per slide
4. Keep it simple and stupid
5. Make it flow
6. Better to show than tell
7. Presentation slide should not stand alone
8. Be honest and enthusiastic
9. Prepare and practice

First 5 minutes is the golden opportunity to present ideas. Leave the last 10 minutes to demo.

I have to study how Steve Jobs present his new products too, and find tutorials on selling ideas effectively. I believe presentation skills are far more important that the content to be presented, not to say the content is not important, but the way to present is a big deal too. It can affect the clients' understanding of my ideas and influence their final decisions.

I made some rough calculations on the budget too, see in the image attached above.
All actual files and calculation can be found in the CD and presentation slides =)

Work on contents for pitch presentation

After the sharing, I've been thinking about the effectiveness of my idea and made some changes:
1. Now in I-Pad 2, not I-Phone
-bigger screen to watch videos better


-don't need to be mobile, so customers can access whenever they want
2. Canceled online store
-don't need, because the application is now focused on in-store, and for education purposes.

Made some interface designs too, in digital (full set of files can be found in the CD documentation):

Drew the storyboard for clients to get a clearer picture on how the videos will look like. Speaking and explaining alone wouldn't help much, it is better to make them as clear as possible so there is no doubts and assumptions on pitch presentation. Chose to draw storyboard instead of making a full video because I think there is no need to show so much during the pitch. They not necessarily must choose my idea anyway. I think storyboard should suffice to let them understand how the video should be.