Preparation for Pitch Presentation

Done the presentation slides and more research to back up my points.
Read a few articles on emotional marketing, effectiveness of video testimonials and a few videos on selling ideas.
http://www.marketingscoop.com/emotional-marketing.htm
http://bigthink.com/ideas/26358
http://biznik.com/articles/video-testimonials-let-your-customers-do-the-talking
http://www.youtube.com/watch?v=2-ntLGOyHw4
http://www.youtube.com/watch?v=XHtUcTc7zwU&feature=relmfu

Here are the important points in my presentation:
1)State problems and give solution - my solution
2)Main purpose is for education and not replacing store assistants
-educate on products, environment issues and organic lifestyle through video testimonials and documentaries
3) Emotional marketing
-make customers fall in love with Justlife
4) Information is now accessible
-no longer need to memorize all product info, just access the application and all info stored there
-start conversation with customers through these videos, because they have the same access to information like store assistants
5) Customers stay in store longer
-longer in-store time = higher chances of purchasing products
-customers don't just go there to shop, they can now watch videos
-able to have more chances to build bonds between store assistants and customer

The other stuffs like video storyboard, investment calculation, interface designs and full presentation slides can be found in the CD documentation.