Initial Ideas

Below are the scanned images of the pages in my sketchbook during the brainstorming process. I have some ideas on the system for retrieving & showing info, as well as the form of the multimedia platform (contents, interface, media involved)

A Visit to the Client - Justlife

Today, our class went to a Justlife store located in The Gardens, MidValley Shopping Centre. The purpose is to meet the clients and understand more about the problems they faced so we can come up with creative solutions.

Problem:
A lot of info.
Customers have to read brochures and magazines to understand more on the products.
Shop assistants explain to customers on info, and have to memorize a lot of information to do so.
High staff turnover rate.
Categories of products not clear.

What they need:
A multimedia system that can be updated, contains info on products, organic lifestyle and environmental issues, as well as able to cut down paper usage.

Below is the scanned image of the notes I jotted down in my sketchbook:

Introduction

This is my work blog for Competition, Festivals and Exhibition module in the University of Hertfordshire BA (Hons) Multimedia Design program. The project is about pitching an idea on creating a multimedia platform to solve the problems faced by a local organic products company named Justlife. After the pitch presentation, there will be some reflective work to be done and later presented to the module tutor.

I will post sketches and little notes on the thinking process behind this project.

Chong Eva
08198363
BMM085-1