Refine Idea

Below is the chosen idea based on the clients' comments and my thorough thinking, which is the video idea. It will be a video-based website or application that shows customers' lifestyle with justlife products, something like a video testimonial. By referencing to Astro AEC's 老字号 program (a TV program that shows old traditional local brands or products that we, Malaysians have been using until now), hopefully these videos can create emotional attachment to the brand, achieving the effects of emotional marketing.